Licensing

Licensing Bingo Entertainment's software platforms carries definite advantages for companies who wish to break into the lucrative bingo market.

Now a new value added service has been added to Bingo Entertainment's portfolio; software licensing. Bingo Entertainment is now in the position to offer potential licensees a customized gaming system, an integrated payment system and the maintenance and administration services necessary for the operation of the licensed gaming system.

All licensees have to do is generate traffic to participate in the Bingo Entertainment Network, which aims at becoming the biggest bingo network in the world.

Every licensee of Bingo Entertainment will receive a fully customized bingo game, which will feed the players into one large bingo hall. The more the licensees, the more the players, the bigger the prizes and jackpots, resulting in bigger profits for all involved. By choosing one of the oldest names in the industry, licensees will benefit from an already experienced bingo management company's established network of independent bingo games. The licensee will also receive instant listing on the Bingo Entertainment marketing network, and will be offered reduced advertising rates.


Some facts:

• In 1999 alone, the US bingo industry had a turnover of $5.1 billion.

•  The structure of the industry is simple: software is licensed to operators and costs are usually based on an upfront fee and on-going, turnover royalty.

•  Bingo Entertainment Ltd is an audited and trustworthy company that ensures licensees accurately receive their royalties, and are given the tools with which they can track the traffic to their site, and thereby track their revenue. Audits are carried out by Inpact International, and can be provided upon request.

•  The bingo audience is predominantly female (85%), two thirds of them are aged 35-54, almost all are based in North America. Bingo Entertainment has set up direct channels of communication to this market and has a proven track record of popularity and marketing know-how.

•  Trust is the most important part of the relationship between the player and the website. Bingo Entertainment Ltd has built this trust over the years, and is now in a position to offer the rewards that a good reputation can bring to other partners.

•  Bingo Entertainment Ltd has developed a loyal community of regular bingo players, and can help licensees do the same for their own website.

•  Bingo Entertainment has tested and proved the best available bingo software under the toughest market conditions and is ready to pass on the perfected and customizable product to licensees.

•  Licensees can customize Bingo Entertainment's software to match their own gaming character.